Our History

Berge Group Guiding Principles
The Berge Group presently consists of eight Arizona dealerships in two major metro areas: Phoenix and Tucson.
These include:
Berge Mazda Gilbert, AZ Founded 1972
Berge Volkswagen Gilbert, AZ Founded 1976
Desert Toyota Tucson, AZ Founded 1972
Bell Ford Phoenix, AZ Founded 1979
Fiesta Lincoln-Mercury Mesa, AZ Founded 1984
Bell Lexus Phoenix, AZ Founded 1989
Desert Scion of Tucson Tucson, AZ Founded 2004
Arrowhead Lexus Phoenix, AZ Founded 2005
The Berge Group was founded and is operated primarily for the purpose of delivering quality products and service to our customers and to provide jobs and job security for our employees, as well as for the benefit of the community. Our commitment in each location was made only after determining the standards and quality of the products and services, which could be furnished to the public. The Berge Group experiences very little attrition with its top managers. And that says a lot to our customers. The Berge Group philosophy, that 'our employees are our most important resource', and 'our customers are our only asset' is supported by conscientious training and management development programs. We have the managers on board who are dedicated to the principles of the organization, many of whom have been with Brent Berge (Owner) for over 20 years. These principles include Doing what's right, every time and Excellence in everything we do. We believe our managers are honest, effective and resourceful people, who are dedicated to building a strong foundation of service.
Brent C. Berge, C.E.O.
Brent C. Berge is married with five children. He graduated from the University of Arizona in 1962 with a B.S. Degree in General Business.
Mr. Berge started his career in 1962 as a salesman for Smiley/Berge Ford. He was promoted to truck manager of that dealership in 1965. He remained in that capacity until 1972, when he opened his first dealership, Berge Mazda. He also opened Desert Toyota that same year. Brent merged the Mazda store with Volkswagen in 1976. He went on to open several more stores through 2005 including: Bell Ford in Phoenix, Fiesta Lincoln-Mercury in Mesa, Bell Lexus in Phoenix and Arrowhead Lexus in Phoenix. Mr. Berge's father, C.M. "Shorty" Berge, began his career in 1942 as a partner at Madison Motors in Phoenix, Arizona. Mr. Berge opened Smiley/Berge Ford as a full partner in 1951 and bought out Mr. Smiley in 1965, when it became Berge Ford.
The Berge Family has a highly regarded reputation for integrity, business sense and success everywhere they do business.